T: (617) 304-2270
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Case Study: Brookline

Elegant condominium located in a Historic mansion
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The Challenge

Presenting a partially dated property with a unconventional layout and a small kitchen without substantiation investment.

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The Solution

A similar unit above had come on the market the previous week, setting a precedent for a sale price of $1,870,000. To sell the property for top dollar, we focused on three areas: strategic updates, customized staging and premium marketing. We convinced the sellers to repaint a room and touch up a few areas, replaced several light fixtures in a more transactional style, to give it a new fresh look that would appeal to a wider pool of buyers.

The customized staging a huge impact as it can highlight your home best features and soften its drawbacks and help buyers imagine themselves living there. Finally top-notch marketing, including professional photography (inlcuding drone) and videography will help your home stand out online and create an emotional hook for potential buyers. We set an offer deadline to create a sense of urgency in the buyer pool and make sure all buyers would present their best offer. Our strategy increased the probability of a successful sale over the asking price.

The Results

Our team’s marketing strategy and implementation resulted in the following:

100+

Brokers and buyers at our open houses

35,260

Online views Generated

9

Offers

22%

Sold Over Asking Price

The Power of Photography

First impression is critical so having beautiful photography is the most powerful tool to get top dollar for your home. We only use the best photographers to showcase your home to draw the most buyers to the property.
 

Video Gallery

Video of 287 Kent st

  • Video of 287 Kent st

    We use professional videography in our email marketing and social media campaign to capture buyers’ attention.

  • Broker Open House

    Our goal is to have the maximum number of local and active brokers preview the property for their clients.

Work With Celine

On a personal level, Celine has always been passionate about fitness, nutrition and cooking and is an active and involved member of the local Jewish community and local philanthropic organizations that serve the needy.

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